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Acquirer: Australian Fast Foods Pty Ltd; Target: Amalgamated Food & Poultry Pty Ltd


Summary It is proposed that Australian Fast Food (Chicken Treat) will acquire the issued share capital of Amalgamated Food & Poultry (Red Rooster, owned by Coles Myer).
Outcome Not Opposed
Date completed 30th April 2002
Merger type Horizontal
Guidelines thresholds Below
Imports about 10% No
Market definition
The industry in which the parties compete is the takeaway food industry.
Competition analysis
No specific market definition was reached since even on the narrowest possible market definition no substantial lessening of competition appears likely. In reaching its decision to not oppose the proposed merger, the Commission noted that:

1. The area of overlap of the merger parties is minor;
2. Barriers to entry are low; and
3. There are ample substitute products for consumers.
Date raised 18th December 2001
Initiation Parties
ANZSIC code 5125
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